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Published 05/03/2010 and rated Ratingstars2 2 out of 5 stars
by AppAppeal Editor
Deadpooled, not active anymore
What can you use the app for? is a new online data analysis tool that lets users easily share their data charts and graphs. Users can view data generated by others, and manipulate the numbers themselves if they wish. Users have the option of making their data available to the public, or just to a group of people which they define. The Swivel data analysis tools allow data to be compared in new ways. For example, users could compare the rise in the crime rate with the cost of a first class stamp if they wanted to. Users can upload spreadsheets from Excel documents, or import data from Google Docs, Google Analytics, Intuit QuickBooks or

The Swivel site makes it very easy for users to share data. Rather than having to get the IT department to pull data from the company's files, data can be uploaded and shared by individuals in the company. The site has some social networking aspects, such as Groups, Profiles and Feedback. Anyone can leave feedback on a public chart or graph – group members can leave feedback on a private chart or graph. The service is free as long as data is made public. If the user wishes to create charts and graphs that are kept private, there is a charge for the service.

Swivel screenshot
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What is the history and popularity of the app? was launched in December 2006 and has undergone continuous growth since launch.

What are the differences to other apps?

Competition to comes from sites such as Google Docs, Microsoft Live Documents, and desktop applications such as Excel. The primary difference that Swivel has is the ability to share data more easily. The site makes it easy to embed charts and graphs in blogs or emails. In addition, not only can data be shared, but users can manipulate the shared data themselves using the tools provided by Google Analytics and Microsoft Live Documents provide sharing of private data without charge, however, while Swivel users must pay a fee to share private data.

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How does the web app look and feel to use?

The site has an uncluttered look and feel. The site is quite responsive and page loads happen quickly. The site provides a convenient top menu bar for navigation, and use of the tools provided by the site is intuitive. Uploads and downloads of data are quite responsive as well. There is no advertising displayed on the site.

How does the registration process work?

Registration to is free and is required to use the site. The registration process asks for name and email address. The email address must be validated, at which time the user selects a password. Users with a free account may use the site as much as they wish as long as their data is kept public. Users wishing to limit access to data to a group of people must pay a fee.

What does it cost to use the application?

Pricing for private groups is divided into three group sizes – Small, Medium and Large. A Small group allows for unlimited members, 20 spreadsheets, 20 charts and 3 reports. A Medium group allows for unlimited members, 80 spreadsheets, 80 charts and 20 reports. A Large group allows for unlimited members, 200 spreadsheets, 200 charts and 50 reports. There is a 15-day free trial period for all three pricing plans. Small, Medium and Large groups cost $12, $48, and $96 per month respectively.

Who would you recommend the application to?

The site is recommended to any business or organization that has a need to share data with its members or the public at large. The site is being used by newspapers and colleges to share the data behind news stories or research studies. Companies are using the site to share data among employees. The charting and graphing tools provided by the site are easy to use, and the site makes it very easy to share data.

  • Easy to upload a spreadsheet and create a meaningful chart or graph
  • Easy to share data on the site, embedded on another site or via email
  • Public data is free, there is a charge for private data
  • Data can be manipulated by users viewing the data
  • Site can connect with Google Docs, Google Analytics, and Intuit Quickbooks
  • Pricing is $12/month for Small groups, $48/month for Medium groups and $96/month for Large groups

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